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BUSINESS
Max Baker | Friday April 28st 2023
In the last SoulOpreneur Letter - The ONE reason your business (and your life) is not where you want it to be - we discussed why it'S crucial to construct purpose in your life before you build a personal brand.
Today we will discuss the steps needed build a one person business and to monetise your purpose.
The New Creator’s Economy
You can’t just fake your way to success & sell useless products & empty promises anymore. People will feel that. At least sophisticated buyers ready to spend High Ticket money to level up fast & efficiently.
No more bullshit is allowed in the New Economy. And — thanks to the Internet — a new type of entrepreneurship has emerged.
We are Solopreneurs - or, as I like to call us - SoulOpreneurs.
SoulOpreneurs are one-person businesses that base their Offer on self-improvement & our unique ideas & experiences. We value self-reliance in terms of time, money, freedom and education.
And those who thrive the most in this game have a system to efficiently transfer their Value to help others and get paid 6 to 7 figures a year in exchange.
And believe it or not, all of this while working less.
So what system can we use to construct Meaning & Value, combine it with our talent, create a Unique High Ticket Offer & build an infrastructure to monetize it?
We often hear in the esoteric community that all is connected. All is One.
I know, I know. You heard this platitude a thousand times. But with the information you just absorbed, the theme emerges differently.
In the New Economy, your Purpose, your Community, your self-evolution, your business, your wealth & your happiness are all interconnected.
They are all One.
I am building as we speak The Power of One™ System — a 90 days intensive program with mentorship to help you develop your Unique Value & monetize it.
The program will be available in Fall 2023. But in the meantime, I will help with actionable steps to start developing your brand.
The POS will enable you to:
Let me show you are the Power of One™ System works.
Building a Personal Brand is like taking a trip.
Before doing anything else in your business, the first thing to do is to determine what has Meaning and what holds Value for you.
Once it is clearly at the forefront of your conscious mind, your Life Purpose will become the Master Vision for your long-term projects and guide your everyday actions and decisions.
Finding your purpose in life is a personal journey that requires self-reflection and exploration. Here are some steps to help:
Identify your passion and interests
Think about what you enjoy doing in your free time and what brings you the most joy. What are the things that excite you and make you feel fulfilled? What activities make you lose track of time?
Spirituality, Holistic Health, Crypto, Contemporary Art…
Determine your values
What do you stand for? What are the principles that guide your life? Understanding your values can help you identify what is important to you, your survival and what you want to achieve.
Money, kids, health, love, equality, justice, spirituality, self-sufficiency, changing the world…
Consider your strengths and talents
What are you good at? What skills do you possess? Understanding your strengths and talents can help you identify how to use them to make a difference.
Writing, Marketing, Sales, Personal Training, Wine Expert…
What’s a negative motivation for you?
9@5 job, being like everybody else, living in a scarcity mindset, ending up alone…
By packaging one or two skills, one passion and what holds value for you, you will develop One Big Idea.
A few examples :
BIG IDEAS
#1 : Self-improvement, Business growth and freedom are One.
#2 : Human energy can be tokenized and used as an exchange of value.
#3 : Art can be used to transform the human mind.
Now that we have our Big idea, we can identify whose problem we solve. In the case of a personal brand, your Target Market is YOU. More specifically, people who are a couple of steps behind you in your evolution.
With your Purpose and personality clearly and authentically expressed through your content, you will attract people like you who wish to grow at the level you are at.
You don’t need to be 50 steps or 20 million $ above. You just need to be a few steps ahead and show them how to fill the gaps to get where you are.
With the Soul Brand, you and your target market and community are one and the same. Together you are a SoulTribe.
We have our Big Idea, and we have our target.
Now we need to define what Unique Value Proposition we offer on the Market.
The super niches in the market go as such:
My Big Idea is: self-improvement, business growth and freedom are One.
My super niche is Wealth.
And since that - with a Personal Brand, you are One with your business and your tribe - all you have to do is tell them how you got from A (where they are) - to B (where you are now).
So my process is to document how I solve my own problems and help others do the same.
Ask yourself:
What problem you had 1, 2 or 3 years ago will you help your customers solve? What is your exact customer’s journey to solve this problem?
All packaged in 1 or 2 sentences.
My value proposition example is:
Coaching you for 90 days through The Power of One™ Program so you too can turn your Life Purpose and unique talent into a 10-30k/MO Personal Brand.
Whos in the car?
People that want to start a Personal Brand or consolidate what they know.
From where do we leave?
From 0 or a couple of Grand a month.
Where do we go?
10-30k a month.
What type of car is it?
Coaching Program.
What path does it take?
Self-improvement.
How long does it take to complete the trip?
90 days.
Why are we going there?
To use our life purpose and talent to help others and receive benefits in exchange.
Your content will have one main purpose. Repeating your Unique Offer and Big Idea over and over again.
Creating and sharing valuable and relevant content also will build trust, credibility, and authority with your SoulTribe. It will showcase your expertise, personality, competence and unique Value to your audience.
It will build Meaning and transfer Value.
Content can take many forms, but the main framework for a week is:
You can also eventually scale your platforms and diversify. For example, you could create a video from your Newsletter and use the audio to create a Podcast.
The key is to create content that combines education, story-telling, entertainment, proof of competence and inspiration.
I call it EduTaining.
Once repeated consistently and clearly enough, your content will help your Tribe fill the gap on how you got from where they are (where you were) to where you are now (where they want to be).
And your content will always lead to a call to action on what vehicle to use to get there. That vehicle will be your program.
Our System will teach you everything we discussed in this article. But the program you will eventually teach may take many forms, depending on your niche. It can be either:
For example, The Power of One™ System will be DONE WITH YOU.
On the one hand, when teaching about Soul Brand, people need to research and learn for themselves. We’ve seen it; self-improvement is key to growing such a business.
On the other hand, the “with you” part will be weekly Group Coaching Calls for accountability but also for the community aspect of it. Human interaction and Networking with a Tribe are the most crucial aspects of business success.
With the Soul Brand, the End Game goes way beyond money and business. Self-improvement becomes the WHY, the WHO and the HOW. YOU are the Meaning behind it and the Value Proposition.
The more you self-improve, the more you document it, the more lives you change, the more value and wealth you create, and the more meaning your life has. And living in purpose will have no choice but to elevate your Soul to Higher Consciousness.
Full circle amigos. The Infinite Loop is created.
But remember: Finding your purpose is not a one-time event but an ongoing process of self-discovery and growth. It will change as you develop your business. And with the right system in place, you can pivot and adapt easily to your ever-growing reality.
I can only give you a framework and guidance to understand and apply it. But you can't outsource the true Meaning it has for you. Only ONE person can bring you all the answers:
YOU.
The Power of One™ System will be ready in winter 2023.
Im looking to help 3 people to start their One Person Brand from scratch for free. (Yep, free for real).
Why free?
Although I started 3 Solopreneur businesses and made over a million with them since 2018, I am building my own Coaching Program and my own brand as a Personal Brand Creator.
I will get a better sense of the needs of the market plus valuable testimonials.
And this is the exact reason why you WILL get results. We will both get immense value.
That's the New Economy.
What's in for you?
You will get all the basics trainings future clients of mine will find in my Power of One™ 2997$ coaching program.
How?
With the Power of One™ Intensive Workshop.
- 3 weeks
- 3 Workshops :
- 3 Personalised coaching calls.
DM me on Twitter about the Power of One™ Intensive Workshop. Make sure you Follow me to make sure I get your message.
That's it for now. Talk soon.
Max Baker.
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Max Baker
I am a Personal Brand Creator. I've built three 6 figure businesses over the last years.
My purpose is to help you merge Soul, authenticity, value creation
and wealth so you too can build the life you want.
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COMING SOON
Build & Monetize
your Personal Brand.
My purpose is to help you merge Soul, authenticity, value creation
and wealth so you too can build the life you want.
Subscribe to The SoulOpreneur Weekly Newsletter FOR FREE.
Learn how to define & monetise your unique Purpose.
Start building your Online Business and your freedom.
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